Acquisition project | Bombay Trading School
Understanding Core Value Proposition
🎯 About Bombay Trading School
For individuals at different stages of their trading journey - from curious beginners to those who have struggled with inconsistent results 📉
BTS is a structured trading education platform 🎯
that helps them move from unstructured learning and random tips to disciplined, skill-based trading through guided learning, practical frameworks, and a strong community 👥
Vision:
To empower individuals to achieve financial independence through skill-based trading.
Understanding Core Value Proposition:
Trading isn’t the problem - how people learn it is. BTS fixes that with structure, practice, and consistency.
Here’s how:
- 🎯 Structured Learning, Not Random Tips - Step-by-step curriculum from basics to advanced trading
- 👨🏫 Learn from Experienced Practitioners - Faculty with real market experience (10+ years)
- 🧠 Learn → Apply → Improve Loop - Live classes, assignments, and real market application
- 🤝 Strong Community & Support - Candle club community (a dedicated space to ask doubts, participate in discussions) and weekly doubt-solving sessions.
- 🔁 Consistency Over Hype - Built to create long-term traders, not quick wins
- 🎥 Flexible Learning Experience - Live sessions + recordings + pre-reads + PPTs
- 📊 Practice Before Real Risk - Mock trading and guided execution
- 🔐 Exclusive Access & Ecosystem - App membership, additional content, and bonus resources
- 🏆 Recognition & Progress Tracking - Exams, convocation, and rewards for consistent learners
What are our users talking about us ?
In addition to user calls, I reviewed customer feedback on platforms like Instagram, Reddit and Trust Pilot. This gave me a broader perspective on how users perceive the product and its performance across different touchpoints.
Users consistently highlight BTS for its structured, easy-to-follow learning and practical approach that builds real trading skills.
They especially value the experienced faculty and community support, which help them move from confusion and random trading to disciplined, confident execution.
Understanding the Audience:
Bombay Trading School targets users across different stages - curious beginners, struggling traders, and high-intent learners.
They primarily spend time on:
- Instagram (reels, short-form content)
- YouTube (learning + tutorials)
- LinkedIn (professional identity, achievements)
- Google (high-intent search queries)
Content Loop:
CAC:LTV Framework:
Metric | Description | BTS (Assumed) |
|---|---|---|
CAC | Customer Acquisition Cost | ₹20,000 – ₹40,000 |
ARPU | Avg revenue per user | ₹80,000 |
Margin | Gross Margin | ~60% (typical for cohort-based courses) |
Retention | Lifetime | 1 (one-time course purchase) |
LTV | ARPU × Margin | ₹48,000 |
Note :- LTV : CAC = ~1.2 : 1 to 2.4 : 1
The ratio is moderate, so BTS should optimize CAC or increase LTV to make paid acquisition sustainably scalable.
Channel Selection Framework:
Paid Advertising Channel | Effort | Cost | Flexibility |
|---|---|---|---|
Google Search Ads ✅ | Medium | High | High |
YouTube Ads | High | Medium | High |
Meta Ads (Facebook + Instagram) ✅ | Medium | Medium | High |
LinkedIn Ads | High | High | Medium |
👉 Focus Channels: Google Search + Meta Ads
📍 Google Search Ads (High Intent – 40% Budget)
Audience Selection - Age: 22–40 | Location: Tier 1 + Tier 2 cities | Users searching for: “learn trading” , “best trading course in India” , “how to trade in stock market”
Campaign Objective - Capture high-intent users actively searching for trading education
Ad Type - Text Ads (Search)
Budget - Total budget: ₹1,00,000 → Google Ads: ₹40,000
Ad Copy (Example)
Headlines:
- Learn Trading the Right Way 📈
- Stop Losing Money in Markets
- Structured Trading Course (Beginner → Advanced)
Description:
Master trading with live classes, real market practice, and expert guidance.
Build consistency - not guesswork. Join BTS today.
Extensions:
- Sitelinks: Curriculum | Community | Results | Faculty
- Callouts: Live Classes | Practical Learning | Expert Mentors
📱 Meta Ads (Instagram + Facebook – 60% Budget)
Audience Selection - Age: 20–35 | Interests: Stock market, trading, finance, Influencers (Ankur Warikoo, trading pages) | Behavior: Engages with finance content
Campaign Objective - Drive awareness + engagement + lead generation
Ad Type - Reels + Image Ads
Budget - Total budget: ₹1,00,000 → Meta Ads: ₹60,000
Product Integration Framework:
Product your ICP interacts with | Frequency of interaction | Importance of interaction | Can your product add value to these interactions | Potential to get customers/ new use cases |
|---|---|---|---|---|
Zerodha Kite ✅ | High | Very | Yes | High |
TradingView ✅ | High | Very | Yes | High |
Sensibull | Low–Medium | Very (for advanced users) | Somewhat | Medium |
Chartink ✅ | High | Very | Yes | High |
Screener.in | Medium | Somewhat | Somewhat | Medium |
Moneycontrol | Medium | Somewhat | Somewhat | Low |
Situation: Rahul recently started learning trading and was analyzing charts on TradingView. He identified a potential setup but wasn’t confident about the entry and risk management. He quickly referred to his BTS learning modules and applied the exact framework taught in class. After validating the setup, he executed the trade on Zerodha Kite and later discussed the outcome with the BTS community to improve further.
Current State:
No structured referral program exists - Opportunity to formalize and scale referrals
When will users experience their "AHA moment" ?
- 1. First profitable trade with proper risk management
- 2. Understanding markets clearly after confusion
- 3. Completing course / passing exam
👉 This is when:
“I finally get trading” → triggers sharing
What is the platform currency ?
🎓 Access-Based Rewards
- Exclusive bootcamps (e.g., swing trading checklist)
- Advanced strategy sessions
🧠 Fame
- Shareable certificate with score %
- Leaderboard / top traders
Who do you ask for a referral ?
Users who:
- 1. Completed course ✅
- 2. Passed exam ✅
New Referral Design:
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